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Arizona targeting Mexico to bring in tourism dollars

PHOENIX -- The Arizona Office of Tourism is targeting Mexico in hopes to bring in more tourist dollars.

"Mexico visitation is a vital component to the overall economic impact of Arizona's travel and tourism industry," information provided by AOT said.

To increase international visitation from Mexico AOT partnered with Brand USA, one of Arizona's most important visitor segments, to leverage the agency's marketing dollars and boost promotional efforts throughout Mexico. Currently there are advertisements in major newsprint publications and luxury magazines, digital ads and special promotions and giveaways.

"We are getting some really good feedback," said AOT Deputy Director Mark Stanton. "It's been strong."

In 2011, Mexican visitation made up 67 percent of Arizona's total international visitation. The most recent economic study indicates that in 2007 through 2008, Mexican tourist pumped over $2.5 billion into the state.

About the Author

Sandra moved from the small border city of Yuma, Arizona to study Broadcast Journalism at Arizona State University in the late 90s. Since graduating, she's worked at several local TV stations including Univision, Fox 10 and 3TV.

Working at KTAR, has allowed her the opportunity to cover major national news events, including Presidential visits, the Tucson Tragedy and the Wallow fire.

When Sandra isn't covering breaking news or behind a microphone in the studio, she's probably at home with her best friend Mark and her two dogs, Lily and Lola.

Sandra enjoys cooking and admits to enjoying "really bad" reality T.V. She also enjoys spending quiet time at home with people she loves, playing a little poker and traveling.


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