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Updated Jul 14, 2014 - 11:56 am

What's it like to sell Arizona?

Attempting to sell refrigerators to Eskimos is always used to demonstrate an exercise in futility, a giant waste of time.

Ah, but selling sunshine, now that's a different story. Add unlimited golf and pretty soon you've got a veritable invasion of tourist Eskimos. It's a lot harder than just depending on Arizona's climate to attract visitors.

You still need an attractive budget to entice the snowbound East Coasters to our state. And it's not a bad idea to have spectacular events like major golf tournaments, the annual Fiesta Bowl and this year, the Super Bowl.

Meet the salesperson who spends her days selling sunshine, citrus, Sedona and all that is Arizona.

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About the Author

He's done it all -- and keeps doing it. His career in local Arizona radio and television dates back the late 60s. Pat always stimulates with his thought provoking, opinionated, and entertaining commentaries on the Arizona Morning News while hosting award-winning talkshows like "The McMahon Group" and "The God Show."

"The McMahon Group" features an unpredictable all-star panel where three people from the community get together and give their thoughts on the news of the week. He also hosts "The God Show" on Sunday's where he talks about all aspects of spirituality.

Pat is also well known outside of radio because of his multifaceted career as an actor, producer, recording artist, writer, broadcaster, and one-third of the legendary comedy team that was on TV for 35 years in Arizona, "The Wallace and Ladmo Show."

Through the many experiences of his professional life, Pat has been richly rewarded with 7 Emmys, major national and international radio awards as well as numerous civic, educational, religious and humanitarian awards. Pat was also a recipient of an Honorary Doctorate from Ottawa University, the Arizona Broadcasters Lifetime achievement Award, and has his bronze likeness hanging in the rotunda of the Herberger Theater in recognition of his contributions to Communications & The Arts.


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