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Updated Jul 24, 2013 - 7:11 am

Bruno Mars launches interactive 'Treasure' website that makes fans dance

(AP Photo)
Have you ever wanted to star in a Bruno Mars music video?

If you have an Instagram account, your dream may come true.

The 27-year-old singer teamed up with his label, Atlantic Records, to launch Treasure Dance, a website that gathers Instagram photos and inserts them into Bruno's "Treasure" music video.

According to Mashable, the site collects photos only with the hashtag #TreasureDance.

Bruno isn't the only popstar to use Instagram for music promotion. Ellie Goulding recently launched a campaign on the popular photo sharing website, where over 1,000 fan-submitted photos were featured in her video, "Anything Could Happen."

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