Syfy's latest made-for-television movie, "Sharknado," lit up social media Thursday -- and even carried over the buzz through Friday -- but debuted to a modest-sized audience with its first showing.
According to USA Today, the Syfy flick -- starring Ian Ziering and Tara Reid -- was the channel's "most social" program ever. The hashtag "#Sharknado" was still a trending Twitter topic more than 24 hours after the movie first aired.
But that didn't translate to Nielsen ratings. Only 1.4 million viewers watched the movie, a typical audience for the channel's cheese-fests, proving yet again that Twitter can be an echo chamber among a few cheering loudly.
If a high volume of tweets and Facebook posts about a program equates to its being TV ratings giant, "Sharknado" put several holes through that theory.
If you weren't bitten by "Sharknado" fever the first time around, another opportunity is swimming straight your way, and you can thank Twitter for it.
USA Today says Syfy will show a repeat of the movie -- which is about sharks being swept up by a tornado and proceeding to wreak havoc on Los Angeles -- next Thursday, encouraged in large part by social media demand.
Here is a trailer for the film: