McDonald’s to stop reporting monthly sales figures
May 27, 2015, 7:48 AM
NEW YORK (AP) — McDonald’s says it will stop reporting its monthly sales results as the company works to fix its struggling business.
Steve Easterbrook, who became CEO of McDonald’s on March 1, noted the change would happen during a presentation for analysts at the Bernstein’s Strategic Decisions Conference in New York. The decision comes after Easterbrook laid out the initial steps for turning around the company’s performance earlier this month.
During the presentation, Easterbrook also detailed some of the changes the company is making to improve business. In the U.S., for instance, he said the company is toasting buns longer to improve the taste of its burgers. He also said the company is working on speeding up wait times at the drive-thru, which accounts for about 70 percent of sales.
McDonald’s Corp., based in Oak Brook, Illinois, said June will be the last month for which it reports sales at established locations. Those results will be reported with its second-quarter earnings results. Heidi Barker Sa Shekhem, a McDonald’s spokeswoman, said McDonald’s started reporting monthly sales results in 2003.
Other major restaurant chains, including Burger King’s parent company Restaurant Brands International and Yum Brands, which owns Taco Bell, KFC and Pizza Hut, do not report sales figures on a monthly basis.
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