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News Summary: Microsoft ads lambaste Google search

(AP) - GOING AFTER GOOGLE: Microsoft has launched a holiday marketing campaign that lambastes Google's recently introduced requirement that merchants pay to have their products listing in the shopping-only section of Google's ubiquitous search engine.

PAY TO PLAY? Ads that started Wednesday say Google Inc.'s search engine is a bad place to shop during the holidays, because fees paid determine how products are ranked in shopping-only results and leave out potential better deals from merchants who don't ante up.

BING BOUNCE: Microsoft Corp. is hoping to divert traffic from Google to its Bing search engine.


(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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