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(AP) - ALL THE RAGE: Big retailers, from Best Buy to Target to Toys R Us, are offering to match lower prices in an effort to attract holiday shoppers.

HOW IT WORKS: The merchants promise to match a competitor's price if you bring in an advertisement or printout that proves that a rival is selling an item at a cheaper price.

CONFUSING POLICIES: Price matching policies have a lot of exclusions. Consumers should read the terms and print the policy from a store's website so that it's readily available when they request a price match.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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