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Stacey Brooks

Hershey's chocolate kiss gets an unwelcomed makeover

(Twitter photo/@smartrobbie)

Hershey's appears to have stepped into a pile of public relations poop with the release of their new logo.

Gone is the silver wrapper and the "'s" from its name. The logo is now displayed as just "Hershey" with an unwrapped chocolate kiss at the end.

Social media is a buzz with people who think the new kiss on the logo is a few bumps away from looking like the poo emoji used on smartphones.

I don't know if I'd go that far, but I do prefer seeing the "kiss" fully wrapped in its iconic silver foil. Maybe I'm just a traditionalist, but why mess with a legendary brand and logo?

The company said on its website that the new logo is part of a "refreshed corporate brand that builds on the company's powerful legacy and creates a new, modern look and feel that positions the company for the next 100 years." The design team calls this a "new interpretation of the iconic shape" of Kisses.

I understand that it's important for companies to stay on the cutting edge when it comes to sales and marketing, but why try to improve on something like a Hershey's kiss that is instantly recognizable in its silver foil and beloved by millions.

For me a "kiss is no longer just a kiss" when it comes to the redesign of the new Hershey Kiss logo.

About the Author


Stacey hosts KTAR's entertainment reports weekday mornings on Arizona's Morning News. You can also hear her bright-hearted female perspective on the air as she "fills-in" on various talk shows on KTAR. She is the host of a weekly video feature on KTAR.com called, Short Takes, and writes a pop culture blog for the website as well. Stacey received a Bachelor's degree from Cornell University and a Masters in Journalism from Northwestern. She has been a Radio Host and TV Contributor in the Valley for more than a decade, and was named Best Voice on Radio by Phoenix Magazine. A multi-faceted host, Stacey describes herself as a news and entertainment junkie and someone who is passionate about pop culture. As the co-host of annual Radiothons, Stacey has helped to raise millions of dollars for Phoenix Children's Hospital. When she's not on-the-air, Stacey loves to hike, travel and spend time with her husband, Todd, and toy poodle, Skyler.

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