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Stacey Brooks

Updated Jul 11, 2014 - 1:06 pm

J. Crew's new 000 size is all about vanity

J. Crew recently introduced a new size, 000 or XXXS.

The extra-extra-extra-small size is for customers with a 23-inch waist. The company said the line was designed for smaller petite women, and was introduced in response to growing demand from customers in Asia. It's available in Hong Kong and also online.

Just to give you an idea, a 23-inch waist is about 11 inches smaller than that of the average American woman, and is about the same circumference as a basketball.

The company has denied its new XXXS triple-zero line has anything to do with vanity sizing.

I find that hard to believe.

For those not familiar with the concept, vanity sizing is when brands increase the measurements of their clothing without changing their size guide so that eights become sixes, sixes become fours, etc. It's a process that's out of whack with reality, but makes the customer feel good about the size they're buying.

Vanity sizing is based on the misguided notion that you need to lie to women in order to sell clothing. It promulgates the damaging concept that self-worth is directly proportional to clothing size.

Despite the average woman becoming heavier over recent decades, most are wearing a smaller size. It defies logic, yet internally it feeds our egos so we continue to purchase the "smaller" size with a smile.

At the rate J Crew's tag sizes are shrinking, I can eat ice cream and french fries on a daily basis and I'll still be a size XXXS by the end of this decade.

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About the Author


Stacey hosts KTAR's entertainment reports weekday mornings on Arizona's Morning News. You can also hear her bright-hearted female perspective on the air as she "fills-in" on various talk shows on KTAR. She is the host of a weekly video feature on KTAR.com called, Short Takes, and writes a pop culture blog for the website as well. Stacey received a Bachelor's degree from Cornell University and a Masters in Journalism from Northwestern. She has been a Radio Host and TV Contributor in the Valley for more than a decade, and was named Best Voice on Radio by Phoenix Magazine. A multi-faceted host, Stacey describes herself as a news and entertainment junkie and someone who is passionate about pop culture. As the co-host of annual Radiothons, Stacey has helped to raise millions of dollars for Phoenix Children's Hospital. When she's not on-the-air, Stacey loves to hike, travel and spend time with her husband, Todd, and toy poodle, Skyler.

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