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Bruce St. James and Pamela Hughes

Updated Oct 23, 2013 - 10:03 am

Colorado health insured can hang with 'Brosurance'

The federal government doesn't need to spend all of that hard stolen taxpayer money on high-priced celebrity endorsers to sell us on Obamacare. No, no, no, they have Colorado's very own Rob, Zack and Sam: bros for life. The Obamacare comedy just keeps rollin' on.

The first ad features the ObamaBros butchering proper keg stand technique, ignoring United States Flag Code and mocking the English language.

I¹m assuming that the state of Colorado received permission from Goodby, Silverstein & Partners to blatantly rip off their iconic "Got Milk?" campaign.

Ad No. 2 drops Rob and downgrades Zach from Keg Stand King to Sam's caddy. By the way, they're still wearing the same clothes.


So there were actual meetings in the boardrooms of the Colorado Consumer Health Initiative and ProgressNow Colorado Education where there was a consensus that THIS was a good idea.

These liberal marketing wizards have knocked the bong out of the park with this one. What, did I mix analogies? Whatever, pass the Doritos, bro.

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About the Author

Mike Russell is KTAR's resident outdoorsman. His passion for the outdoors is the engine behind KTAR's hit show Get Outdoors with Mike Russell. Get Outdoors focuses on the world of hunting, fishing, camping and conservation. Mike's special features, The Outdoor Minute and the KTAR Timeline, can be heard each weekday on two of Arizona's highest rated shows, Arizona's Morning News and Arizona's Evening News. Mike hurries home each night to his amazing wife of 11 years, Jodi, and their two children Jillian (9) and John (7). His 95 pound puppy, Champ, is always there to greet him as well. The thought of loading up the truck for some fishing, hunting and camping keeps Mike motivated throughout the week. When he can't hit the lake or get out on a hunt, well, let's just say that none of us want to see that.


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