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Bruce St. James and Pamela Hughes

Updated Oct 23, 2013 - 10:03 am

Colorado health insured can hang with 'Brosurance'

The federal government doesn't need to spend all of that hard stolen taxpayer money on high-priced celebrity endorsers to sell us on Obamacare. No, no, no, they have Colorado's very own Rob, Zack and Sam: bros for life. The Obamacare comedy just keeps rollin' on.

The first ad features the ObamaBros butchering proper keg stand technique, ignoring United States Flag Code and mocking the English language.


I¹m assuming that the state of Colorado received permission from Goodby, Silverstein & Partners to blatantly rip off their iconic "Got Milk?" campaign.

Ad No. 2 drops Rob and downgrades Zach from Keg Stand King to Sam's caddy. By the way, they're still wearing the same clothes.

gotinsurance4


So there were actual meetings in the boardrooms of the Colorado Consumer Health Initiative and ProgressNow Colorado Education where there was a consensus that THIS was a good idea.

These liberal marketing wizards have knocked the bong out of the park with this one. What, did I mix analogies? Whatever, pass the Doritos, bro.

Movies in a Minute

About the Author


Mike is a Southern California transplant. Although his latest Arizona stint started in 2006, Mike is a proud graduate of Glendale's Apollo High School. Higher education? He stopped counting after 5 colleges. After 15 years of real estate and corporate life, Mike had a crazy idea to give talk radio a try. A short 2.5 years of cutting his teeth on the AM dial, he received the call from KTAR. Mike is now the host of Get Outdoors with Mike Russell, co-host of Mike & Winey on Saturdays and co-host of The Think Tank on Sundays. Mike's special features, The Outdoor Minute and the KTAR Timeline, can be heard daily on both Arizona's Morning News and Arizona's Noon News. Mike hurries home each night to his amazing wife of 11 years, Jodi, and their two children Jillian (9) and John (6). His 95 pound puppy, Champ, is always there to greet him as well. Daydreams of fishing, hunting, and camping keep Mike motivated throughout the day. When he can't hit the lake or get out on a hunt, Mike finds his "Zen" through his passion for family time and gourmet grilling.

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