Sometimes a good viral campaign can go a long way.
In the case of actor-rapper Donald Glover, it went almost all the way.
Four years ago, fans of the star from the NBC sitcom "Community" took to Twitter with the hashtag #Donald4SpiderMan -- with the goal of drumming up enough appeal that the California native would be cast in the role that eventually went to Andrew Garfield.
But as it turns out, Glover (aka Childish Gambino) does have a future in the Spider-Man series.
According to HuffingtonPost.com, Glover will voice the Miles Morales character for an upcoming episode in the Disney XD cartoon series, "Ultimate Spider-Man: Web Warriors."
"It's certainly long overdue," creator Brian Michael Bendis said of the character back in 2011. "Even though there's some amazing African-American and minority characters bouncing around in all the superhero universes, it's still crazy lopsided."
Below is a clip from the episode, which isn't expected to air until 2015.