Nintendo's famous Mario character has been brought to life, but it has nothing to do with that terrible mid-1990s move starring Bob Hoskins.
According to USA Today, the latest incarnation of Mario appears in a Mercedes commercial slated to run only in Japan.
The ad shows Mario in his trusty Mercedes SUV driving through original video game before being transported to the real world.
He still looks odd, but it's better than Hoskins.
The ad is only part of a new partnership between Mercedes and Nintendo.
Japanese versions of the racing game Mario Kart 8 for Nintendo's Wii U will feature luxury car maker Mercedes.
Polygon reports the 2015 Mercedes GLA will be available as a vehicle option in the form of downloadable content. The vehicle will only be available in Japan only.