Storm chaser Scott Sheppard was hit by lightning while shooting video near Fairburn, South Dakota.
He was recording a rainbow that had formed in the wake of the storm on his iPhone. He sat inside a car with his arm stuck out the window when he was hit.
"Scott has a sore arm but is otherwise OK," SevereStudios wrote in the YouTube description.
The video captures the exact moment when lightning hits Sheppard, and then travels down to the ground blowing a hole in the pavement.
"The lightning also disabled his vehicle and a passing car, both of which had to be towed."
A cloud of red dust and debris are seen just after the bolt.