For some people, regular skydiving just isn't enough.
They don't want to jump out of a boring old airplane. No. They'd rather find a different mode of plunging toward Earth while wearing a parachute, preferably with something they can hang from.
Enter the helicopter and a few GoPro cameras.
The skydivers are carried over GoPro's California headquarters in the helicopter and then climb out. They don't jump. They climb out and dangle from the helicopter.
When they let go, they make it look like a regular day at the office. Maybe it is for GoPro workers, but I'm confident that I would lose it.