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Dodge enlists 100-year-old seniors in new Challenger commercial

Dodge is celebrating its 100th year in business, and to promote a 2015 model, the American automaker enlisted a bevy of men and women who are around that same age.

All but two of the various seniors featured in a new Challenger commercial were born in 1914 or before -- if we are to trust Dodge's captions. They all show plenty of spunk and even a sense of humor in the 1 minute, 18-second spot. Their dialogue actually has very little to do with the featured vehicle -- except in an abstract way.

Car commercials have really been getting increasingly more innovative and attention-grabbing since the latest Super Bowl, and this one is no exception. It has already surpassed 3 million views on YouTube since being posted Thursday.

"Live fast, and never, ever forget where you came from," the seniors conclude. How that ties into a Dodge Challenger, well you'll just have to watch.

The Loop

About the Author


School: ASU

Started with Bonneville Phoenix: June 2013

Moved to Arizona: Summer of '93 -- right after Suns' run to the Finals

Favorite sports memory: Staying up late to watch Jake Plummer and ASU shut out top-ranked Nebraska in '96

Favorite all-time athletes: Ben Wallace, Wayman Tisdale, Pat Tillman

Favorite sports movies: Field of Dreams, White Men Can't Jump, Happy Gilmore

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