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An element of candor and authenticity is needed to make a video go viral.

If that's not there, you're trying too hard. And you'll fail.

What's not required? Falling into water, ruining your clothes, trying not to laugh, nice cameras, nice sound equipment and participants.

I wish this made me laugh. It doesn't. It makes me shake my head. #SMH

Nice fake, lady who would never in real life lean against a cable on a boat and inadvertently swing herself into the water.

Oeps. You failed at viral fame, faker.

There's always next wardrobe.

Jules Tompkins,

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