Of course, there was last Super Bowl's ad of a parade horse who dismissed himself to seek his doting former owner.
Then, there was this year's pre-released commercial featuring an adorable farm puppy and his Clydesdale friends, who seek him after his adoption.
Now, the impromptu parade for a returning soldier joins the emotive series. The ad begins with the soldier being welcomed home by his significant other at the airport and gradually develops the scene into one of a tribute to "The Pride of Winter Park," as the Floridian military man is called on an overhead banner.
The parade -- which actually took place, thanks to the American brewery -- shows tears throughout the crowd. Be prepared to shed some of your own.