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What took so long?: Jelly Belly now offers beer flavored jelly bean

The moment many of us have been waiting for is finally here: Jelly Belly candies now come in beer flavor.

"Our fans have been asking for a beer Jelly Bean for years," Rob Swaigen, Jelly Belly's vice president of marketing, told TODAY.com. "It took a few years to perfect, but we think we got it right."

Now, before you rush out to fill your candy jar at work -- or your employer bans them -- the candy company has revealed that no actual alcohol was used in the making of the jelly beans.

The Draft Beer flavored jelly bean was modeled after a hefeweizen ale -- an unfiltered wheat beer -- to pay homage to Jelly Belly's German ancestry.

The Loop

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