When Red Robin released this ad that hinted that vegetarianism was a fad, they meant to make light of the fact that they offer a veggie burger.
According to Yahoo!, vegetarians were not amused.
"Though I applaud any fast food chain that offers a veggie burger, and I hope that more do, the idea that not eating animals is reserved solely for teenage girls going through a phase is obviously meant to insult both vegans and girls," Jasmin Singer, executive director of Our Hen House, a New York-based multimedia vegan activism organization, told Yahoo! Shine. "Why is Red Robin insulting the very customers it's reaching out to?"
Red Robin has since apologized for the commercial, but that hasn't stopped numerous vegetarians from posting on the restaurant's Facebook page that they would no longer be paying customers.