It's not what you think.
When I first saw this story, I thought it was some crazy story out of Brazil that was rampant with sexism and the restaurant chain was taking heat on the Internet.
I was wrong.
Spoleto, a pasta chain in Brazil, gave free meals to every woman who looked into a mirror and called herself beautiful on International Women's Day.
The chain empowered women and saw its sales jump by 35 percent. Everyone wins.