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It's not what you think.

When I first saw this story, I thought it was some crazy story out of Brazil that was rampant with sexism and the restaurant chain was taking heat on the Internet.

I was wrong.

Spoleto, a pasta chain in Brazil, gave free meals to every woman who looked into a mirror and called herself beautiful on International Women's Day.

The chain empowered women and saw its sales jump by 35 percent. Everyone wins.

Carter Nacke, Web Content Editor -

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