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The Lasso: Roping in the best of the web

Fast food chain lets beautiful women eat for free

It's not what you think.

When I first saw this story, I thought it was some crazy story out of Brazil that was rampant with sexism and the restaurant chain was taking heat on the Internet.

I was wrong.

Spoleto, a pasta chain in Brazil, gave free meals to every woman who looked into a mirror and called herself beautiful on International Women's Day.

The chain empowered women and saw its sales jump by 35 percent. Everyone wins.

The Loop

About the Author


Carter Nacke graduated from Arizona State University's Walter Cronkite School of Journalism in 2010. He has been with KTAR since March 2011.

In addition to being a news junkie, Carter enjoys talking sports -- mainly soccer and hockey -- and covers the Arizona Coyotes for ArizonaSports.com.

He is an Arizona native and enjoys traveling.

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