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Abuse ad targets adults, kids differently

There is more than meets the eye to a new child abuse ad.

Thanks to a lenticular layer, which displays different images at different heights, the ad from a Spanish child advocacy organization looks like a sad child to adults and a beaten child with a helpline number to kids.

The idea behind the different images is to encourage kids who may be being abused to call and ask for help, even if they are with their aggressor.

The Loop

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