Hyundai promotes creativity when designing future mobility
Apr 23, 2013, 11:39 PM
The Hyundai Idea Festival is a platform designed to enhance and expand creativity of the company’s research and development staff centered in Korea, where unique concepts for single-person future mobility can be shared.
Hyundai’s engineers submit their ideas which are evaluated on creativity, technology, fun and relevance to the overall theme but there are no boundaries.