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Wallet Watchers: Helping You Save Money

Full price is overpriced

You might be looking for ways to make your paycheck last longer or make your budget stay on track. Or, perhaps you want to see that savings piggy bank grow. Maybe you simply want to challenge yourself at spending less but still enjoy your daily activities. Well, I'm here to tell you saving money can be easy and fun.

The blogs you'll find here deal with how to spend less and get more. From groceries, retail, vacation, entertainment, special occasions to the latest and most efficient apps and websites. You'll find there's ways to avoid paying full price for pretty much everything.

For decades, people have searched newspaper circulars for coupons, sales and offers. Usually you'd need scissors to clip those savings. Now many can be found online, and coupons and savings are just a printer, paper and ink away.

There's even mobile apps that allow you to just tap your phone and show your screen to the cashier at checkout. Instantly, you see your total drop.

But figuring out what works for you can be difficult. Saving money means something different to everyone. So we'll work to bring you different ideas and ways to tackle them. Every week, we'll hit on topics for you to maximize your savings at grocery, retail or department stores. Or, even better, how to get paid for shopping.

Finally, staying up to date on the latest consumer and financing news can help make the best decisions when it comes to money. We'll bring you the latest trends and how to stay protected, making sure every penny counts.

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About the Author


Martha is the traffic controller in the KTAR newsroom. Her full time role is that of Assignment and Breaking News Editor of KTAR News. She oversees daily Breaking News planning and over-the air execution, and puts together the elements that make it happen. She gathers and distributes daily news assignments to reporters and editors. She also reports on a daily basis, anchors news afternoons 1-2p and fills in as anchor occasionally during other time slots. She began working at KTAR in the winter of 2012 as Desk Editor and was promoted to oversee Assignments and Breaking News in 2014. During that time, she received two awards as a journalist. The first was the 2013 APTRA Awards, where she took home 2nd place for Best Serious Future in the "Recycled Orchestra." The second was a 2014 Edward R. Murrow Award for her collaboration in KTAR's Voice for a Better Arizona Series: Immigration - seeking solutions. In her piece, Martha profiled two Arizona sisters looking for the DREAM. Martha was born in Mazatlan, Mexico. She moved to Arizona in 1996 with her parents and younger sister and has lived here since. She attended Barry Goldwater High School in Phoenix and graduated from the Walter Cronkite School of Journalism and Mass Communications at Arizona State University in Tempe. Prior to working at KTAR news she worked in news and production at Univision Arizona in Phoenix. She also supervised the marketing, catering and public relations department at Hotel Araiza, 5-star hotel in Mexicali, Mexico. She has also been a personal trainer and aerobics instructor. When she isn't in the newsroom or behind the microphone Martha is an avid gym-goer and marathoner. She trains for two races a year and enjoys taking group exercise classes, such as kickboxing, indoor cycling and weight lifting. Martha is married and lives in Surprise, AZ with 2 dogs, Tasha and Elsa, and a cat, Sammy.

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