The video is getting serious traction online -- over 600,000 hits in the first week. But many are saying the lyrics and video are too mature for the 12-year-old singer.
"No way at 12 is my daughter going to even think about a fling," writes one YouTube commenter.
But as for Willow's parents, Will and Jada Pinkett-Smith, they're not shy about having a relaxed approach to parenting.
"If kids just want to have command of their lives, I understand," Will told The Sun.
This time around, the singer has teamed up with producer MVSIC, dubbing the duo Melodic Chaotic.
The song has a much slower vibe than her previous tracks, showing off her hip-hop skills. Entertainment Weekly says it has a "Drake vibe."
Watch the video below, then let us know what you think. Would this be appropriate for your child?