NBC launching ‘most comprehensive Super Bowl promotional effort ever’
Jan 23, 2015, 9:00 AM | Updated: Jan 28, 2015, 9:27 am
They call it “the big game” for a reason and NBC is prepared to promote the Super Bowl like never before. NBC calls it their “Big Event Strategy.”
Aside from using NBC, NBCSN, CNBC, MSNBC, USA, E!, Bravo, Telemundo and online platforms to advertise the Super Bowl, various programs such as the TODAY Show, The Tonight Show and NBC Nightly News will be used to promote the event through various on-location programming at Super Bowl Central in Phoenix.
Other programs such as Meet The Press, Access Hollywood, Morning Joe, Hardball, E! News, Feherty Live, The Dan Patrick Show, Pro Football Talk, NBC Sports Radio, NBC Sports Digital and NBC Sports Regional Networks will originate from Arizona during Super Bowl week.
“We are using the full force of America’s largest media company to market the Super Bowl,” John Miller, Chief Marketing Officer of NBC Sports Group, said in a statement. “As an NBCUniversal symphony priority, numerous platforms, programs, channels, and websites will be focused on the Super Bowl with one simple goal — make the Super Bowl a massive television event.”
Even shows about other sports will broadcast from Super Bowl Central, including Premier League Live and NHL Live.
