Performance 3-D is based in Scottsdale, Ariz. and is opening the company's first retail locations next week, selling what it calls "3-D smart garments."
"What we've done is we've taken motion-capture technology, which is done with sensors, and we've embedded those sensors into the clothing," co-owner Zig Ziegler said.
The company's "3-D smart garments" are meant to be used while running so the sensors can monitor workouts and movement.
"They're small sensors that go inside little water-proof pockets inside the clothing and monitor change in body position," Ziegler said.
When paired with the company's smart phone app, users can track their performance, receive help with their technique and even set performance goals, Ziegler said.
The technology is similar to the sensors used to create movie effects or video games Ziegler said, and offer a level of superiority over traditional personal trainers.
"The difference between our technology and a coach though, is (that) it's actually more accurate," he said. "The coach can only see what they think is happening, (while) our technology sees what's exactly happening."
The company is opening three retail locations with the first opening its doors next week.
"We're opening three retail locations, which are inside of Chandler Fashion Square Mall, Scottsdale Fashion Square Mall, which opens July 7, and also in Arrowhead Town Center," he said.
The retail locations will allow people to try out the "3-D smart garments" and receive instructional help as well as demonstrations.
Currently, the first leg of Performance 3-D's clothing is meant for running or walking, but in the future Ziegler said they expect to include other systems for activities such as golf, swimming and physical rehabilitation.
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