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Expected revenues from Jobing.com Arena coming up short for Glendale

It's the first year of a 15-year agreement between the Phoenix Coyotes and the City of Glendale.

So far, the deal is bringing in fewer dollars than Glendale expected.

The latest projections are that Glendale will get $4.4 million in arena and parking revenues this year. That's far less than the $6.6 million that had been expected.

"We expected a lot more non-hockey events which hasn't occurred yet, " said Councilman Gary Sherwood. "We also thought we'd do a little bit better in parking.

Sherwood said that the owners of the Coyotes are attempting to find solutions and are having talks with Global Spectrum, which runs the arena.

He blames part of the parking revenue problem on the Arizona Cardinals. This is the first year that Coyotes fans have had to pay $10 to park at arena parking lots. The Cardinals have opened up a parking lot for Coyotes fans at University of Phoenix stadium that charges about half that.

"They were undercutting some of the prime parking," said Sherwood. "It's no secret that we have to 'further the relationship' between the Cardinals and the city."

Sherwood suggested that Glendale block off a street that gives fans access to the Cardinals parking lot. He later claimed that he said that with "tongue in cheek."

Fans also choose to park in other lots at the Westgate City Center.

"I think we are working quite a bit with Westgate over the last few months to try to get those parking spots where customers can park for free," Sherwood said.

"(We're working to) come up with some arrangement there to help us on the parking revenue."

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About the Author


Years with the company: I started on January 2, 2006.

Education: I was born in San Antonio, Texas, but we moved to Phoenix when I was one-year-old in 1957. I grew up here and graduated from Alhambra High School and attended Phoenix College.

Family: I am married to my wife Rene', who is a librarian in the Washington school district. During free time, I may be found playing basketball in the driveway with my son, Devin. He's also keeping me busy with school, Little League, and playing in chess tournaments around the Valley.

Favorite food: Lots of favorite food, but our favorite restaurant is Fajitas.

Favorite spot in Arizona: The Little America Hotel in Flagstaff.

Favorite news memory: We have to go back to October 15, 1979. I was a country music air personality at KROP Radio in Brawley, California, when we had a 6.7 earthquake. Thankfully, there were no deaths and only minor injuries, but the entire community was pretty freaked out and listening to the station on their transistor radios. I would not want to go through an earthquake again, but it sure was a great night to work in radio and see how it can make a difference in people's lives.

First job: Working as a stringer for 'The Arizona Republic' at high school football games. My first real job was flipping burgers at the old Sandy's Hamburgers at 51st Avenue and Indian School Road. My first radio job was as announcer at KALJ radio in Yuma in 1977.

First concert: Doug Oldham gospel concert in the 1970s at the old East High School in Phoenix.

Favorite sports team: Phoenix Roadrunners minor league hockey. My dad took me to a game when I was in grade school, and I was hooked. I wanted to be a radio hockey play-by-play man. I used to take my cassette recorder and sit up in the rafters of the Coliseum and do play-by-play. It was great later in life to also take my son to Roadrunners games. Too bad the team just folded, I'll miss them. (Going to the Coyotes is fun, but they're not "my" team.)

Outside interests: My family and I are active in our church - Northern Hills Community Church in Phoenix. We enjoy going to movies, sporting events, and like to vacation at the Beach Cottages in the Pacific Beach area of San Diego. And I love to play catch, basketball, football with my son.

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