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Group targeting apartment complexes for Obamacare enrollment

PHOENIX -- The head of the Arizona Multihousing Association announced Thursday a targeted effort to get more people signed up for health insurance under the Affordable Healthcare Act.

"Forty-five percent of all the people who reside in this state live in an apartment. That's a lot of people," said Tom Simplot, the organization's president and CEO.

The AMA has partnered with Blue Cross Blue Shield and will kick off an aggressive marketing campaign to education residents of apartment communities across the county.

"They've always said the actuarial numbers depend upon the younger generations and healthy individuals to buy insurance to offset those who are sick," said Simplot. "So, where do you go? Do you go to the hospitals to sign people up or do you go where they live?"

New and existing residents will receive educational materials, informative literature will be disseminated throughout communities and residents will have access to an exchange portal on the AMA website starting March 6, along with a toll-free number for expert assistance.

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About the Author


Sandra moved from the small border city of Yuma, Arizona to study Broadcast Journalism at Arizona State University in the late 90s. Since graduating, she's worked at several local TV stations including Univision, Fox 10 and 3TV.

Working at KTAR, has allowed her the opportunity to cover major national news events, including Presidential visits, the Tucson Tragedy and the Wallow fire.

When Sandra isn't covering breaking news or behind a microphone in the studio, she's probably at home with her best friend Mark and her two dogs, Lily and Lola.

Sandra enjoys cooking and admits to enjoying "really bad" reality T.V. She also enjoys spending quiet time at home with people she loves, playing a little poker and traveling.

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