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Three Valley Whole Foods stores just got a whole lot sexier.

Model/actor Fabio has been in the Phoenix area since Friday, signing autographs, taking pictures with fans and promoting his new whey protein at local Whole Foods supermarkets.

"Mine, it's real whey, the most powerful protein in mother nature and most of the people don't know what real whey is," Fabio told KSAZ-TV on Friday.

The male model, originally from Italy, is most known for appearing on romance covers and commercials, especially for I Can't Believe It's Not Butter products.

Fabio will appear at the Scottsdale location on Sunday, Feb. 9, from 1 p.m. to 5 p.m.

FOX 10 News | myfoxphoenix.com

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