Register | Forgot Your Password? | Close

PHOENIX -- The tourism organization Visit Phoenix is sponsoring free Wi-Fi in the New York City subway system. When those riders connect, they get a 15-second video of the Valley's attributes.

"A quick glance of what we offer: resort pools, hiking trails, golf and mountains," said Melissa Gogel with Visit Phoenix.

Last year about 1.6 billion riders took the New York subway, according to the Metro Transit Authority. Tapping into that potential visitor pool was too great an opportunity to let slip.

"We're noticing an uptick in our website traffic from New York. We have people signing up for our emails. We're seeing this campaign getting traction," Gogel said.

The campaign kicked off Dec. 1 and will run through Dec. 31.

Jim Cross, Reporter

share this story:
Attention Comment Users: We have recently changed our comments boards.
We would like you to be part of the conversation and The Voice of Arizona by logging in with your Facebook, Twitter, Google+ or Disqus account. Existing KTAR (Arizona Sports) account members will need to create a Disqus account or use one of the aforementioned social media logins. Thank you.
comments powered by Disqus

World Class Arizona

  • Dignity Health

    World Class People. World Class Company. Excellent care, delivered with compassion, for all in need.
  • Family in Focus

    KTAR spends the week taking a look at the issues a modern Arizona family faces.