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Phoenix marketers give New York subway riders free Wi-Fi

PHOENIX -- The tourism organization Visit Phoenix is sponsoring free Wi-Fi in the New York City subway system. When those riders connect, they get a 15-second video of the Valley's attributes.

"A quick glance of what we offer: resort pools, hiking trails, golf and mountains," said Melissa Gogel with Visit Phoenix.

Last year about 1.6 billion riders took the New York subway, according to the Metro Transit Authority. Tapping into that potential visitor pool was too great an opportunity to let slip.

"We're noticing an uptick in our website traffic from New York. We have people signing up for our emails. We're seeing this campaign getting traction," Gogel said.

The campaign kicked off Dec. 1 and will run through Dec. 31.

About the Author

Position: Senior News Reporter. Started with KTAR July 4, 1999.

Favorite spots in Arizona: Pinetop-Lakeside, Alpine, Greer.

Have covered some of the biggest stories in Arizona including nine of the top 10 largest wildfires in state history. The Wallow Fire in 2011 became the largest fire in state history. Rodeo-Chediski Fire in June 2002, which is the second largest fire in Arizona. Covered the Yarnell Hill Tragedy in June 2013 that left 19 Granite Mountain Hotshots dead.

Favorite movies: True Grit, both 1969 John Wayne classic and the remake with Jeff Bridges and Lonesome Dove.

Sports Teams: Washington State University Cougars, Texas Longhorns, The University of Montana Grizzlies.


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