TEMPE, Ariz. -- It's the hottest ticket in town, and the Pac-12 football championship game between Arizona State University and Stanford is expected to generate millions of dollars for Tempe this week.
Although 2,500 tickets were allotted to Stanford fans, the Tempe Tourism Office expected closer to 10,000 will attend the game.
"We expect that the championship game could generate as much as $8 million for our area this weekend," said Stephanie Nowack, president and CEO of the Tourism Office.
The game is generating a lot of buzz around town, as hundreds of fans waited in lines at the Sun Devil Stadium ticket office Monday.
Nearby, ASU students are camped out for the week, to guarantee their spot in the front row of the student section.
"Even though it's six days, it's probably the most-worth- it campout we've ever had, so it will make sense in the end," said junior Ericka Sauerland.
Even without the game, it was going to be a busy weekend in Tempe. The city's Festival of the Arts runs Friday through Sunday, which means Mill Avenue in downtown will be closed to traffic.