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PHOENIX -- A California firm that helps companies connect with customers through social media said it has opened a Phoenix office and plans to hire more than 200 employees within three years.

Arizona Gov. Jan Brewer touted Tuesday's announcement by Mountain View, Calif.-based Gigya as the latest sign that her efforts to cut business tax rates and regulations is drawing new companies to the state.

Gigya CEO Patrick Salyer said the fast air access between Phoenix and the Silicon Valley, ease of setting up shop and available trained workforce made Phoenix the company's top choice. The company will receive $450,000 for training from the Arizona Commerce Authority.

Salyer said the company has begun hiring and expects to have 50 sales, account and client management employees here by the end of the year.

Associated Press,

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