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KTAR's Pat McMahon inducted into APTRA Hall of Fame

APTRA Secretary Chris Havlik with this year's Hall of Fame winner Pat McMahon.

Pasadena, Calif. -- When longtime radio broadcaster Pat McMahon walked to the podium at the Pasadena Convention Center last weekend, he thought he was there as the emcee to help honor the best broadcast work for 2013 across 13 western states. Among them would be his KTAR colleagues in the Best News Website division for their clean, easy to read, and up to the minute digital content.

"I am truly honored to be your emcee this year," McMahon told the crowd of western journalists from as far away as Hawaii and Alaska. "Although, I'm sure many of you are wondering who the hell I am."

To give them a clue, APTRA's outgoing president Robby Messer opened the evening with highlights from McMahon's longtime career on the beloved "Wallace and Ladmo Show." Those who didn't know him soon learned their childhood had missed years of laughter and the ever-sought-after Ladmo Bags.

Many Arizonans grew up watching McMahon play Aunt Maud, Rich kid Gerald Springer, and Captain Super on the show through the 60s, 70s and 80s.

"We were the first children's television show featuring a professional transvestite," he told the crowd.

Years before landing at KPHO-TV in 1960, McMahon already began making radio in-roads in Davenport, Iowa with his own American Bandstand-type show, and serving in the U.S. Army's Special Services entertaining fellow soldiers across the country. When he was asked on the fly to do a brief bit on the "Wallace & Ladmo Show" he stuck around until it wrapped up in 1989. His wild success on the Emmy Award winning children's show often overshadowed McMahon's more serious broadcast work covering the tsunami in Indonesia and the Reagan-Gorbachev Summit in Geneva.

McMahon could have retired in the 90s, but chose instead to continue his award winning career at KTAR and AZ-TV developing "The McMahon Group" and "The God Show." Throughout his lifetime, McMahon has delighted in noticing the incredible, the absurd and the incredibly absurd. His humorous and sometimes serious observations bring life to his daily commentaries on KTAR's "Arizona's Morning News" show, which earned him a Best Commentator Edward R. Murrow Award earlier this year.

Before handing out the Station of the Year awards at the Mark Twain Awards Saturday night, Messer took a moment to focus the journalists' attention on the evening's emcee, "We came to realize the best person to induct into the APTRA Hall of Fame this year is a person whose career has truly covered an entire spectrum of news, entertainment, and back," Messer told the crowd. "This year's APTRA Hall of Fame Award goes to you, Pat."

For Messer, it was an honor to give APTRA's ultimate prize in Television Journalism to his childhood idol. For McMahon, it was a chance to be a bit like a kid on the receiving end of the coveted "Ladmo Bag."

"I am deeply touched," McMahon said while removing his glasses, "to be in such good company."

About the Author

Holliday Moore is a Phoenix native with more than 25 years experience in the local and national broadcast and media industry. A graduate of ASU's journalism program, with a second major in Marketing & Management, she considers herself one of the lucky few to be doing exactly what she loves, writing and producing news.

In 2012, she won a prestigious Edward R. Murrow award for a light feature radio story on snakes. For the record, snakes do not say much! She is also honored to be one of two nominees this year for a Mark Twain Award involving her series on Arizona drowning cases.

Among her career accomplishments, Moore has taken home a television Emmy for Cultural Issues Reporting on the Navajo/Hopi Partition Land Act. She has also won numerous Emmy nominations for hard, soft and even sports reporting. However, Moore considers her highest achievement was on the day she received the prestigious Walter Cronkite Political Excellence Award for developing the Scripps Television stations' Democracy 2000 & 2002 program. Bob Morford, ABC 15's News Director at the time, asked Moore to head the project with one wish, "Try not to lose ratings," he said. "We not only did not lose ratings," says Moore, "We actually improved ratings between the coveted 5:00-6:30pm news block."

"She created, designed and executed the award winning program," recalls Morford, "Her efforts brought a great deal of notice and credit to our station."

Moore loves a challenge and is an adrenaline junky by nature. She ran 400 hurdles in college and more recently half marathons to raise thousands of dollars for the Leukemia & Lymphoma Society. She works part time for KTAR Radio while volunteering for her young son's elementary school and running a freelance media services business.


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