Register | Forgot Your Password? | Close

A chain of Brazilian fast food restaurants encouraged female empowerment by offering a free meal.

According to Mashable, Italian fast food chain Spoleto offered free meals to women who could admit they were beautiful.

The restaurant used the campaign to celebrate International Women's Day on March 8, but the advertisement that came along with it just recently went viral.

Women were asked to definitively answer the question, "Are you beautiful?", before receiving their free meal. The goal of Spoleto's promotion was to empower women who had the self-esteem to admit their beauty.

Spoleto reported 500 women admitted their beauty and dined free of charge. But, considering the restaurant has 200 locations, the number isn't as high as they would have hoped.

Despite the message's good intentions, there was still some backlash associated with the promotion's focus on looks and vanity.

KTAR.com,

share this story:
Attention KTAR.com Comment Users: We have recently changed our comments boards.
We would like you to be part of the conversation and The Voice of Arizona by logging in with your Facebook, Twitter, Google+ or Disqus account. Existing KTAR (Arizona Sports) account members will need to create a Disqus account or use one of the aforementioned social media logins. Thank you.
comments powered by Disqus

World Class Arizona

  • Dignity Health

    World Class People. World Class Company. Excellent care, delivered with compassion, for all in need.
  • CopperPoint Mutual Insurance Company

    SCF Arizona has a new name. They are now CopperPoint Mutual Insurance Company.
  • Taylor Morrison

    World Class People. World Class Company. We are a national home builder committed to building homes inspired by you.
  • Go Daddy

    World Class People. World Class Company. Go Daddy is a Fortune 100 "Best Companies to Work For."
  • Avnet

    World Class People. World Class Company. Here's information on a Fortune 500 company from Arizona.

Voice For A Better Arizona

  • Working For Arizona

    The business and economics of Arizona at the start of 2014 and looking forward.
  • Arizonans In Need

    Putting a focus on charities and organizations who provide help and/or need your help to fulfill their missions.
close

Share: