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Californians help boost Scottsdale tourism in the summer

SCOTTSDALE, Ariz. -- They might have the beach and perfect weather, but during the summertime southern Californians seem to love the desert.

"California is one of our biggest markets for visitors to Scottsdale, especially from the Los Angeles market. It's one of the top four destinations that we see visitors from honestly throughout the year, but especially in the summer," said Rachel Pierson with the Scottsdale Convention and Visitor's Bureau.

According to the SCVB, Scottsdale will target Californians using numerous marketing strategies.

"Scottsdale messaging will be promoted through a combination of online and outdoor marketing efforts, including light-pole banners at The Grove, a popular and upscale LA shopping mall, through the website SummerinScottsdale.com and with pay per click and Facebook ads. The website will feature four separate landing pages for four unique audiences: family, couples, girlfriends and millennials. These landing pages, which include highly visual itineraries, also will be featured in the SCVB's summer leisure emails for May, June and July, which are sent to over 60,000 people."

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About the Author


Sandra moved from the small border city of Yuma, Arizona to study Broadcast Journalism at Arizona State University in the late 90s. Since graduating, she's worked at several local TV stations including Univision, Fox 10 and 3TV.

Working at KTAR, has allowed her the opportunity to cover major national news events, including Presidential visits, the Tucson Tragedy and the Wallow fire.

When Sandra isn't covering breaking news or behind a microphone in the studio, she's probably at home with her best friend Mark and her two dogs, Lily and Lola.

Sandra enjoys cooking and admits to enjoying "really bad" reality T.V. She also enjoys spending quiet time at home with people she loves, playing a little poker and traveling.

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