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SCOTTSDALE, Ariz. -- They might have the beach and perfect weather, but during the summertime southern Californians seem to love the desert.

"California is one of our biggest markets for visitors to Scottsdale, especially from the Los Angeles market. It's one of the top four destinations that we see visitors from honestly throughout the year, but especially in the summer," said Rachel Pierson with the Scottsdale Convention and Visitor's Bureau.

According to the SCVB, Scottsdale will target Californians using numerous marketing strategies.

"Scottsdale messaging will be promoted through a combination of online and outdoor marketing efforts, including light-pole banners at The Grove, a popular and upscale LA shopping mall, through the website and with pay per click and Facebook ads. The website will feature four separate landing pages for four unique audiences: family, couples, girlfriends and millennials. These landing pages, which include highly visual itineraries, also will be featured in the SCVB's summer leisure emails for May, June and July, which are sent to over 60,000 people."

Sandra Haros , Reporter

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