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PHOENIX -- The Republican party's plan to attract minority voters isn't going to be effective, in the opinion of a Valley political analyst.

KTAR political analyst Mike O'Neil said the $10 million outreach campaign is a drop in the bucket and likely won't work because the party remains fractured on immigration reform.

O'Neil said some party members are hostile to the issue. Mitt Romney took less than 30 percent of the Hispanic vote in November's presidential election.

"This feels like a futile effort until they decide on a policy level what they want to do. This won't be overcome with a six-month public relations campaign because their problems run far, far deeper."

O'Neil said it could take decades for the GOP to build trust with minority voters, if ever.

Jim Cross, Reporter

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