The Phoenix Suns have increased the ticket prices to Wednesday night's matchup against the Los Angeles Lakers.
According to the Phoenix Business Journal, the Suns utilize a "dynamic pricing" system. This means the organization can boost single-game ticket prices based on the level of demand per game. The other well-known system is referred to as "flexible pricing," which allows the franchise to raise home-game ticket prices vs. popular opponents.
Given the Suns' disappointing 15-30 record, tickets to US Airways Center normally range from $10 upper deck seats to $50 lower level seats. However, tickets to the Lakers-Suns game has shown significantly higher demand, which has resulted in higher prices. The Suns are charging between $75 for upper level seats to $342 for lower deck sections.
This first home game against the Lakers marks the return of two former Suns: Steve Nash, who was two-time National Basketball Association MVP with the Suns, and current Lakers coach Mike D'Antoni, who was a former coach with the Suns.