Just days ago, pro golfer Phil Mickelson teed up some controversy by blasting California's high tax rate, only to apologize to those who are unemployed and struggling to make ends meet if he offended them.
Barry Broome with the Greater Phoenix Economic Council said Mickelson is far from being alone in his frustration over California voters passing a $6 billion tax increase that mainly takes aim at higher income earners.
"You're talking about a 13 percent tax on $1 million. You make $130,000 a year just by moving to Arizona," said Broome.
Last year, Broome offered free airfare and hotel rooms to the top 100 CEOs in California to visit the Valley to look into relocating. He has had 14 bites from companies who will move here or elsewhere, but they will not stay in California.
"High powered guys, they're leaving," he said.
Broome said California hasn't seen anything yet. The real exodus should begin in 2015 when the market recovers, it's easier to sell homes and there's more cash to move businesses.
In 2011, 49,000 Californians moved to Arizona. Broome expects that number to double in 2015 to 2016 and he'd like to see Mickelson as one of them.
"You're a Sun Devil, come home," he said.