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A Chandler, Ariz. digital marketing startup, Vuur, has created a new free tool for users. The new tool, Connectalytics, lets users merge data from Google AdWords and Bing Advertisment

According to Upstart Business Journal, this is interesting because it allows businesses more options in advertising, which may even mean using both services.

"Connectalytics allows even smaller firms to aggregate cost data and attribute it directly to revenue, saving valuable time for a startup that should be worrying about much bigger problems and making the most of limited marketing budgets," Vuurr co-founder Jonathan Kressaty said.

As Connectalytics brings in more data sources like Facebook and LinkedIn, Kressaty hopes the tool will become more powerful.

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