The Phoenix Suns are going out on a limb, offering fans a refund if they don't enjoy next Thursday's home game against the Dallas Mavericks.
"The league office has told us that this is the first time any team in the NBA has done a satisfaction guaranteed night," said Suns president Jason Rowley.
ESPN Sports business analyst Darren Rovell told radio hosts Mike & Mike on Friday morning on Arizona Sports 620, "If you don't go home happy, they will give you your money back. No questions asked. You go to the game, you pay for the ticket, you're not happy, you get your money back."
The Suns are 7-9 in fourth place in the Pacific Division and are coming off the third-worst loss in franchise history, 117-77, to the Detroit Pistons.
Their average ticket price is $70.
Rowley added the enjoyment factors include how fans like the concessions to how they're treated by the parking attendant.
"They're not doing anything crazy -- they're saying we don't have a whole bunch of stars, we don't have a whole bunch of names, but we think we have good entertainment," Rovell said. "[The Suns] think we provide you with a great night. So if you're not happy with it, you will get your money back."
Tipoff for Satisfaction Guaranteed Night is 8:30 p.m. TNT is carrying the game.
KTAR's Jim Cross contributed to this article.