Anyone looking to quit smoking, Thursday is a good day to start.
In Arizona, the Arizona Smokers Help Line is participating in the Great American Smokeout, a nationwide effort to smokers to give up the habit.
"We have a great success rate: over 40 percent," said Wayne Tormala with the state's Department of Health Services. "It's probably the best cessation service in the country. We just think if we can just get more people to call and quit then Arizona will be better off as a state."
Residents can call ASH Line at (800) 556-6222 and speak to a personal 'quit' coach.
"They'll talk to their coach about reasons for quitting, maybe if they've tried before," said Tormala. "They might even set a quit date that's somewhere off in the future, like an anniversary or a birthday."
Help is also available at ASHLine.org