Crossroads Park in Gilbert was a sea of pink Friday morning, as thousands of people, mostly women, gathered for the Susan G Komen 3-Day, a 60-mile walk around the East Valley.
Every participant's life had been changed one way or another by breast cancer. Brenda Fox is marching for her mother, who she lost when she was 14.
I grew up with her ... going through treatment and this is before there was a lot of awareness," Fox said.
"A few years ago I decided I really wanted to do something to try to help so nobody would have to go through what I went through."
Each walker must raise $2,300 to participate. The proceeds go towards the Komen foundation and the fight to find a cure for cancer.
Margaret Kunze is one of the survivors who is walking in the weekend event.
"It's a very emotional fight because when you first hear the news you'll whole life is shattered," Kunze said.
"But then with all the support of my friends and family it's been amazing so now I feel very positive."
Friday's walk will take the men and women in pink 20 miles from Gilbert to Chandler to Tempe. The three-day walk will end with a closing ceremony Sunday at Scottsdale Stadium.