A weekend NASCAR race is bringing in a needed economic boost.
Fans are expected to spend millions in restaurants, hotels and other local businesses in anticipation of the Advocare 500, scheduled for Nov. 11 at Phoenix International Raceway.
"It's the semi-final race in the NASCAR season in the chase for the Sprint Cup and it's a really close race," said Dave Lockett with PIR.
According to Lockett, past studies have shown the economic impact of hosting two NASCAR Sprint Cup weekends in Phoenix has generated more than $400 million.
"Thousands of race fans will descend upon the Valley for the event," he said. "We attract fans from not only all over the state and the region, but around the country. People love to come. They're already out, their RVs parked in our parking lots, getting ready for the festivities."