Rolling Stone has a history for edgy, controversial stories and covers.
But the magazine may have gone too far this time.
Sure, the story behind the Tsarnev brothers is one worth telling, but this cover appears to glamorize the younger brother Dzhokhar in a way usually reserved for rock stars.
The article, "The Bomber: How a Popular, Promising Student Was Failed by His Family, Fell into Radical Islam, and Became a Monster," runs across the bottom right of the cover for their August issue.
The city of Boston is especially outraged as the trial of the Boston Bomber ramps up and the tragic event happened just four months ago.
Boston Mayor Thomas M. Menino wrote a letter to "Rolling Stone" editor Jann Wenner after he saw the cover.
Dear Mr. Wenner,
Your August 3 cover rewards a terrorist with celebrity treatment. It is ill-conceived, at best, and re-affirms a terrible message that destruction gains fame for killer and their "causes." There may be valuable journalism behind your sensational treatment, though we can't know because almost all you released is the cover.
To respond to you in anger is to feed into your obvious marketing strategy. So, I write to you instead to put the focus where you could have: on the brave and strong survivors and on the thousands of people -- their family and friends, volunteers, first responders, doctors, nurses, and donors -- who have come to their side. Among those we lost, those who survived, and those who help carry them forward, there are artists and musicians and dancers and writers. They have dreams and plans. They struggle and strive. The survivors of the Boston attacks deserve Rolling Stone cover stories, though I no longer feel Rolling Stone deserves them.
"Our hearts go out to the victims of the Boston Marathon bombing, and our thoughts are always with them and their families. The cover story we are publishing this week falls within the traditions of journalism and Rolling Stone's long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of our day. The fact that Dzhokhar Tsarnaev is young, and in the same age group as many of our readers, makes it all the more important for us to examine the complexities of this issue and gain a more complete understanding of how a tragedy like this happens. -THE EDITORS"