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Final Word: Think NBC is pandering to Olympians? It has to

The Olympics sure do make for some interesting viewing.

Monday night, I had to go to bed. It was past 10 and my husband and son could NOT turn off the women's downhill slalom event.

Look, the hill is freakishly steep and the girls on the skis? They're GORGEOUS. Seriously, since when did they start making women downhill skiers (and snowboarders, for that matter) look like movie stars?

Anyway, the games are great and its a lot better than the suppposed reality TV we usually watch.

And it gets good ratings. Well, it ought to.

If you tune in to NBC at all in the next two weeks, you might wonder if there is ANYTHING else going on on the globe. For NBC, the answer is a decided no.

Why? Because in 2011, NBC shelled out $4.38 BILLION to the International Olympic Committee in hopes of winning an exclusive broadcast license through 2020. To broadcast Sochi alone, NBC has paid $775 million.

While that's a lot of money by any standard, you may not realize that's 62 percent of the entire Winter Games braodcast revenue.

So, if it seems that NBC has adopted the athletes, that Matt Lauer is snuggling with a snowbarder, or that Jenna Bush Hager is spending too much time drinking vodka with the locals, you're correct.

But they HAVE to. They've paid so much for it, NBC may be supporting one-fifth of the entire Winter Games.

I wonder why they didn't make sure it got held in a better place and the hotels all got finished?

Lillehammer, Norway, anyone?

About the Author


Karie Dozer is host of Arizona's Noon News.

She has been an on-air personality nearly continually since her college days. She loves radio because it is intelligent, immediate and almost always available.

She is the youngest of nine children from a Midwestern Catholic family where she learned to be heard, fight for a place at the table and find humor in almost everything. She was hired as a news intern while a senior at ASU's Cronkite School, and found that covering human stories like the OJ Simpson white Bronco chase and the 1992-93 Phoenix Suns was too much fun to pass up.

She loved life in the newsroom with all the action and crazy personalities to go with it. She anchored and covered some sports too, until politics dragged her away. She served as press secretary for Arizona's Attorney General Grant Woods for a five-year stint before jumping back to radio on a part-time basis. Three years ago she got back in the biz on a more regular basis as a midday host on what is now KTAR News. She has a passion for the breaking news of the moment, education, local politics, great food, sports and fitness. She has trouble turning down a good argument, a good book or a good glass of wine.

In her spare time she takes care of her boys, (husband Rich, son Jack, and yellow lab Buddy,) and bakes awesome chocolate chip cookies. She enjoys the quality of life the Valley offers her family and the natural beauty of Arizona. Her favorite places are golf courses, her own kitchen, the city of Flagstaff, and wherever her family is.

She considers herself lucky to work with the amazingly talented people of KTAR radio.

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