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Updated Jul 18, 2013 - 2:10 pm

Final Word: Companies get creative with on-demand services

Wow, Uber has really figured it out.

Have you heard of Uber? It's the San Francisco startup that gets you home safely if you've had too much to drink or lost your ride.

You download an app on your phone and using GPS, you can summon a car, big or small, and automatically charge a debit or credit card. Uber has taken off -- it's an innovative way to use technology to fill a real community need.

Well, Uber is at it again.

In light of the current heat wave hitting the country, Uber is offering ice cream on demand.

Yep, summon an Uber car, or in this case one of the trucks it has commissioned, Friday and it will bring you ice cream. In about three dozen cities where Uber operates, you will be able to order ice cream via the app, one day only.

Gimmicky? Sure. But also a look into the future. This is the way we are going.

I am actually surprised that at this point, you can't yet order your Uber car to come complete with your favorite dinner on board, or movie in the DVD player. We are getting closer and closer to living in a world where on-demand is the standard.

Just Thursday morning, at the Emmy Award nominations, Netflix became the first entertainment creator and distributor to be nominated for a non-televised show, "House of Cards."

Many Americans no longer even have cable, or any other regular TV provider. They don't need to.

The ice cream will be available in Phoenix, between 11 a.m. and 5 p.m. You'll have to order more than one cone to get it delivered, but my bet is, once we get a taste of on-demand ice cream, we won't want to live without it.

About the Author

Karie Dozer is host of Arizona's Noon News.

She has been an on-air personality nearly continually since her college days. She loves radio because it is intelligent, immediate and almost always available.

She is the youngest of nine children from a Midwestern Catholic family where she learned to be heard, fight for a place at the table and find humor in almost everything. She was hired as a news intern while a senior at ASU's Cronkite School, and found that covering human stories like the OJ Simpson white Bronco chase and the 1992-93 Phoenix Suns was too much fun to pass up.

She loved life in the newsroom with all the action and crazy personalities to go with it. She anchored and covered some sports too, until politics dragged her away. She served as press secretary for Arizona's Attorney General Grant Woods for a five-year stint before jumping back to radio on a part-time basis. Three years ago she got back in the biz on a more regular basis as a midday host on what is now KTAR News. She has a passion for the breaking news of the moment, education, local politics, great food, sports and fitness. She has trouble turning down a good argument, a good book or a good glass of wine.

In her spare time she takes care of her boys, (husband Rich, son Jack, and yellow lab Buddy,) and bakes awesome chocolate chip cookies. She enjoys the quality of life the Valley offers her family and the natural beauty of Arizona. Her favorite places are golf courses, her own kitchen, the city of Flagstaff, and wherever her family is.

She considers herself lucky to work with the amazingly talented people of KTAR radio.


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